A clothing label is often the finishing touch to a designer’s product. Clothing and accessory designer/manufacturers have spent a lot of time and effort to make sure that their products are top quality, and the label is a reflection of the total product. Designers want to make sure that their labels reflect the attention that has gone into their new creation. Oftentimes, the care placed into creating the garment is mirrored in the label. One of the first things that a potential buyer looks at before purchasing an item is the label. Consumers read the labels for many purposes, and the labels are often the “icing on the cake” for their products.When a consumer buys a garment or an accessory, they are making an investment. They want to keep their clothes in good shape. So they need to know exactly what types of fabrics are in the garment and how to care for these fabrics. It can be difficult to actually identify the materials in clothes at times. The care needed for synthetic fabrics may be very different that the care needed for cotton fabrics. Labels are the primary means of communicating this important information. Washing instruction, types of fabrics, union affiliation – these are all important factors when a customer decides to purchase an item. Labels enable our manufacturers to communicate this information in their own special style.Labeling has become so important in our culture that we now buy certain products just because of the label. The labeling process has taken front and center stage in American society! “Branding” is now an entire industry, and labels are one of the basic branding tools. When purchasing garments, a customer may look at the garment first, but she usually looks at the label second, to determine the brand. It’s important for the label to reflect the brand and the quality that the customer is looking for. Branding typically includes a special word, color, mark or symbol. It’s important that this be consistent and easily recognizable by the consumer. A label provides consistency within a brand that might have a large variety of pieces and styles. Brands and labels are one of the primary methods of distinguishing products in the marketplace. “Brand equity” is the idea that there is definite value associated with the brand that a customer is seeking. Without labels, branding would be impossible. The label should reflect all of the qualities and characteristics of the brand. A customer looks at the label to find the brand, thereby assuring that customer of the quality of the product. Brand recognition is an important component of a successful and growing clothing line.Custom woven labels and hangtags communicate the creator/ manufacturer’s information. They help make sure that accurate information gets to the consumers who purchase the products. Beautiful woven labels are a classic addition to any garment. Creating woven name/logo labels, care labels and tags, content labels and tags that describe the products’ ingredients, and size labels are imperative. Labels can also include a combination of these things. Attractive and professional hangtags with state-of-the-art production are also an important means of branding and communication. They are a perfect finishing touch to any garment!Labels come in a variety of finishes and fabric choices: damask, semi-damask, satin, and taffeta. Satin is the most popular choice, but not always the wisest. Satin is thin and can snag easily, making it more likely to be cut out than other labels. Though it looks very pretty originally, you need to keep the customer in mind when choosing your label. Taffeta is stiffer than satin and can stand up to a bit more snagging. However, with both satin and taffeta the finished edges of the labels can be stiff, leading to the prickly feeling or which labels are famous. Semi-damask is a mid line choice when it comes to labels. It has many of the qualities of damask at a slightly lower price point. Damask is a tighter weave fabric that remains very soft, even with finished edges. It’s a top choice when quality is a top priority for the seamstress. Damask provides the best finish with a smoothness that reflects style and comfort.After a producer decides on his fabric choices, he must decide on the finish, and decide on the style. One can choose from folded, end-fold and all ends finished. The folded style eliminates the issue of having a raw back showing and allows room for care instructions. They come in two variations: a side folding label or a bottom folding label. A common way to attach a label is to order an end fold label that is tacked down on the ends. However, this method is not flexible enough for most small-scale sewers and lacks the professional touch. You can ensure maximum flexibility by ordering labels that are finished on all sides with enough seam allowance to be used in a variety of ways.Labels serve many purposes. They communicate care instructions and the fabrics included in the garment. They help brand the garment and identify the company’s name and logo. And they truly reflect the quality and the attention that went into the production of the garment. Labels are an important consideration in any clothing and accessory business, and their importance should not be understated.
Having problems in keeping your stock inventory? Sellers are usually burdened by their stocks, even if they have an allotted budget for keeping it there is no guarantee that they can sell it before it is out of style and there is no guarantee that they can get customers to buy it. This is usually the challenge of business people venturing in fashion industry. Clothes and accessories are governed by the fashion crazes that are usually seasonal.But thanks to our advanced technology, we can now sell our clothing and accessory items with less worries on our inventory. E-commerce has now reinvented its supply chain management through its newest method in product distribution called the drop shipping. With the coming of the drop shippers, clothing and accessory sellers can now move their products quickly. They do not have to hassle themselves on their stock inventory for it will all be handled by the drop shippers. In drop shipping, sellers are allowed to sell their products anytime and only make a commitment to buy it once a paid order is received.In drop shipping, sellers are more focused on creating sales. Once a customer places an order, the seller will forward the order request to the drop shipper, collects the payment and then pays his drop shipper. As you can notice, doing business in drop shipping is a lot more convenient. Seller’s task is now simplified. He will no longer handle the stocks and the delivery process he will only have to inform the drop shipper to deliver the product to the customer.And to make your clothing business run smoothly, you have to look for a reliable drop shipper who will cater the inventory and delivery process of your business. There are lots of them on the web but you have to meticulously choose the right one for you. There are lots of fake drop shipping companies on the web that will only take your money away. So to be able to land to the right company, use a credible web directory that can single out the legitimate companies from the fraudsters. You can use SaleHoo directory for fast and reliable search of authentic wholesale drop shippers. SaleHoo is one of the first web directories that specialize on international wholesale contacts. You can find lots of wholesale clothing drop shippers using SaleHoo. It can help you to get a dependable one with interesting clothing products that are remarkably priced at lower rate. All in SaleHoo’s list are 100 percent verified reliable and authentic company. So you can choose the one that appeal to you without worrying about the scams.Drop shipping can take your headache away on stock inventory. Move your clothing products quickly with the help of your drop shipper and start earning your dream income now.
Small business owners are the proverbial ‘Jack of all trades’ forced to become skilled in all aspects of business from recruiting to compensation, marketing to public relations, budgeting to financial analysis, sales generation to sales management, and all aspects of administering a business every day. Unfortunately, there are no easy answers or quick solutions for this ‘jack of all trades’ when it comes to making decisions about financing the business or investing in various tools and resources to help increase revenue and grow the business. But with a dedicated focus and some basic planning and measurement tools, the small business owner can develop the appropriate solutions, aligned with their business direction and goals.’Coaching for Action’ is a framework for small and medium-sized business owners to make the appropriate decisions regarding their expense decisions. This framework lays out the key components of a sound business decision-making model that is easy to apply, if the owner is prepared to do their homework. Application of this framework will result in a good, solid understanding of the business, the marketplace, competitors and customers. Once the owner completes this research and confirmed where it is they want to take their business, they will be much better positioned to figure out which resources they need to continue to grow their business, where they need to invest, and what revenue they should target to realize their business dreams.’Coaching for Action’ is a four-step process integrating a number of components necessary to decision-making associated with business growth.Step One: Assessment: This step requires the most effort as most business owners generally do not make the time or expend the effort to conduct an assessment of their current business – how it is delivering on the goals the owner wants to achieve. This step requires reflection, which requires setting aside time away from the business to review what is working, what is not working, and, ultimately, what needs to change to achieve the next level of performance.Too many business people are caught up in the daily grind, taking action, without a definitive direction or plan. They have not conducted the appropriate research and find they are working more and more hours but their lifestyle doesn’t seem to be improving. Taking a good look at their current lifestyle- and how it has changed or not over the past few years is a strong indicator of whether or not, their business is actually growing. As part of this step, business owners should ask themselves the following questions, document their answers, and reflect on what they discover.Are you working the hours you want to work? Are you working more hours for the same revenue? How is your personal and social life? Are you achieving balance between business and personal sides of your daily life?Is your business wearing you down? What aspects are keeping you awake at night?Why did you start this business initially? What were your goals? Are you still achieving them? If not, why not?Being able to visualize their preferred lifestyle will help them to focus more clearly on the direction their business needs to go. Clarity around what they want for themselves, their family and, their employees will go a long way to helping them create the business environment they want.Step Two: Strategy: There must be clarity about where the owner wants to take their business, what they want it to look like over the next few years. The strategy does not need to be complicated, but it should be clear. Something as simple as “To grow my revenue each year by 10%” provides you with a general target against which they can set annual, quarterly and monthly targets. Running a business is a journey with a destination. The destination may change but the journey has to be planned. Without a strategy, business owners won’t improve or change their lifestyle.Step Three: Action: Just taking action for action’s sake will not get the owner very far. Actions should be based in the targets set for the month, quarter and year. Actions should be taken in consideration of associated costs, resources required and expended, time periods expected, and market segments to be exploited.Business owners should think about setting actions that allow them to contribute to the broader community without being monetarily compensated. They may want to offer their expertise as a mentor or a coach for young entrepreneurs, be a speaker to school groups to help them prepare for the workforce of the future, conduct presentations to business groups or not for profit groups seeking expert help. This contribution component should be part of their business plan to enhance their network and influence in the communities or market segments in which they market products and services.Step Four: Review: Taking a measure of actions taken versus targets will tell owners what works and what doesn’t work. Implementation may not yield desired results but, without detailed review of actions implemented to drive target achievement, one will continue to try the ‘same old thing’ rather than seek out creative solutions. Without review, they also take the risk of not capturing the reasons for success. When success is experienced, it makes sense to figure out why and then create more actions to repeat this success.Business ownership can be extremely rewarding as well as profitable but it requires significant investment of time and effort as well as clarity of focus and direction. The ‘Coaching For Action’ process can be used as an effective tool to help you establish that clarity of direction and move your business to the next level of performance.